Objective

To implement Adobe Campaign integrated with AEM Forms to automate and personalize patient communications, improving patient engagement and data management efficiency.

Solution Overview

Step 1: Setting Up Adobe Campaign

• Environment Configuration:

We set up Adobe Campaign with environments for development, staging, and production. This allowed the healthcare provider to safely test campaigns before deployment.

# Initialize Adobe Campaign environment

adobe-campaign --init --env=production 

• Integration with AEM Forms:

Adobe Campaign was integrated with AEM Forms to manage patient data securely and enable automated form submissions. This setup allowed the client to create, send, and track digital forms as part of their communication campaigns.

@Component(immediate = true)

public class CampaignFormsIntegration {

    @Reference

    private AEMFormsService formsService;

    public void sendFormWithCampaign(String campaignId, String formId) {

        formsService.attachFormToCampaign(campaignId, formId);

        adobeCampaignClient.sendCampaign(campaignId);

    }

}

Step2: Creating Patient Segments and Personalization Rules

• Patient Data Segmentation:

Using Adobe Analytics, we segmented patients based on their healthcare needs, such as routine check-ups, chronic conditions, or upcoming appointments. These segments were then used in Adobe Campaign to personalize communication.

 var routineCheckupPatients = {

    "segmentId": "seg_routine_checkup_patients",

    "criteria": {

        "lastVisitDate": ">=2023-01-01",

        "appointmentType": "checkup"

    }

};

adobe.campaign.getSegments().then(segments => {

    segments.push(routineCheckupPatients);

}); 

• Personalized Email Campaigns:

We created personalized email campaigns in Adobe Campaign, including links to AEM Forms for patients to complete their pre-appointment paperwork. The emails were tailored to each patient segment, ensuring relevance and engagement.

<div data-target="email-content">

    <cq:include path="email/patient-reminder" resourceType="campaign/components/email-content"/>

</div>

Step 3: Secure Form Management with AEM Forms

• Customizing AEM Forms:

We developed custom AEM Forms for various patient needs, such as appointment scheduling, medical history updates, and consent forms. These forms were integrated with Adobe Campaign to ensure seamless data capture and submission.

public class PatientFormService {

    public void createCustomForm(String formType) {

        Form form = new Form(formType);

        form.addField("patientName", FieldType.TEXT);

        form.addField("appointmentDate", FieldType.DATE);

        formsService.saveForm(form);

    }

}

• Secure Data Handling:

To ensure compliance with healthcare regulations, all data captured through AEM Forms was encrypted and stored securely. We implemented role-based access controls to restrict access to sensitive patient data.

public class SecureDataHandler {

    public void encryptAndStoreData(FormData data) {

        String encryptedData = encryptionService.encrypt(data);

        storageService.store(encryptedData);

    }

}

Step 4: Automated Campaign Execution

• Workflow Automation:

Adobe Campaign’s workflow engine was used to automate the delivery of emails and forms based on triggers, such as upcoming appointments or test results. This automation ensured timely and relevant communication with patients.

 adobe.campaign.createWorkflow({

    "name": "Appointment Reminder Workflow",

    "triggers": [

        {

            "event": "appointment_scheduled",

            "delay": "24 hours"

        }

    ],

    "actions": [

        {

            "sendEmail": {

                "templateId": "template_appointment_reminder",

                "recipient": "patient.email"

            }

        },

        {

            "sendForm": {

                "formId": "form_pre_appointment",

                "recipient": "patient.email"

            }

        }

    ]

});

Step 5: Monitoring and Optimization

• Campaign Performance Monitoring:

Adobe Analytics was integrated to monitor the performance of email campaigns and form submissions. Metrics such as open rates, form completion rates, and appointment follow-through were tracked to assess the effectiveness of the campaigns.

 public class CampaignAnalyticsService {

    public void monitorCampaignPerformance(String campaignId) {

        Report report = adobeAnalytics.getCampaignReport(campaignId);

        report.getMetrics().forEach(metric -> {

            System.out.println(metric.getName() + ": " + metric.getValue());

        });

    }

}

• Continuous Improvement:

Based on the analytics insights, the campaigns and forms were continuously optimized. For example, if a form had a low completion rate, it was revised to be more user-friendly, and reminder emails were adjusted to improve engagement.

adobe.campaign.optimizeCampaign({

    "campaignId": "appointment_reminder_campaign",

    "metric": "formCompletionRate",

    "threshold": ">=90%"

});