Healthcare Brand - 35 % ROI Improvement with Adobe Experience Manager
Transforming Patient Engagement and Maximizing ROI
In the competitive healthcare industry, patient engagement is critical. Surge Software Solutions partnered with a leading healthcare provider to implement Adobe Experience Manager, revolutionizing their digital content management and patient engagement strategies.
Challenges
In the competitive healthcare industry, patient engagement is critical. Surge Software Solutions partnered with a leading healthcare provider to implement Adobe Experience Manager, revolutionizing their digital content management and patient engagement strategies.
Solution
Surge Software Solutions implemented Adobe Experience Manager as the centralized content management system, replacing multiple legacy platforms. This transformation enabled seamless content updates, personalized messaging, and integration with existing CRM systems.
Implementation Process
The phased implementation began with migrating existing content to AEM, followed by the development of custom templates and components. Surge provided training to ensure the healthcare provider's teams were proficient in using AEM’s features, with continuous support throughout the project.
Partnership with Surge Software Solutions
Surge Software Solutions partnered with this healthcare giant to implement Adobe Experience Manager (AEM), transforming their digital content management and patient engagement strategies. By centralizing content creation and management, and integrating personalized communication capabilities, the healthcare provider was able to deliver a consistent patient experience across all digital channels, from websites to mobile apps.
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