Manufacturing Industry - 35% Increase in B2B Sales with Adobe Commerce (Magento)
"Enhancing B2B Sales Through Digital Transformation"
Story Overview
In the manufacturing industry, the shift towards digital commerce has created new opportunities for B2B sales growth. A prominent manufacturing company, known for its innovative products and global reach, faced challenges in modernizing its B2B sales processes. The company’s existing sales channels were outdated, relying heavily on manual processes and traditional sales methods. This resulted in inefficiencies, longer sales cycles, and a lack of personalized experiences for B2B customers. The company needed a robust, scalable eCommerce platform that could support its growth ambitions and provide a seamless purchasing experience for its B2B customers.
Surge Software Solutions partnered with the manufacturing company to implement Adobe Commerce (Magento), a leading eCommerce platform that offers advanced features for B2B sales. By leveraging Adobe Commerce, the company was able to enhance its B2B sales processes, deliver personalized experiences, and achieve significant sales growth.
Challenge
The manufacturing company’s existing B2B sales processes were inefficient and lacked the digital capabilities needed to meet the expectations of modern B2B buyers. The company relied heavily on manual processes, such as phone orders and paper-based quotes, which resulted in longer sales cycles and increased operational costs. Additionally, the company struggled to provide personalized pricing and product recommendations, leading to lower customer satisfaction and missed sales opportunities.
Solution
Adobe Commerce (Magento) was implemented as the company’s new B2B eCommerce platform, providing a digital, self-service purchasing experience for B2B customers. Surge’s team worked closely with the company to develop a comprehensive digital commerce strategy that included custom pricing, bulk ordering, and personalized product recommendations. Adobe Commerce’s flexible architecture allowed for the integration of the company’s existing ERP and CRM systems, enabling seamless data flow and real-time order processing.
Analysis
The project began with an in-depth analysis of the company’s existing B2B sales processes and customer needs.
Implementation
Surge’s experts developed a detailed implementation plan for Adobe Commerce, focusing on key areas such as user experience design, product catalog management, and order processing.
Training & Support
The company’s sales and IT teams were trained on how to use Adobe Commerce to manage the platform and deliver personalized experiences to customers. Ongoing support and optimization services were provided to ensure that the platform continued to deliver value over time.
Results & Impact
The implementation of Adobe Commerce led to a 35% increase in B2B sales within the first year. B2B customers responded positively to the new digital platform, appreciating the ease of use, personalized pricing, and seamless ordering process. The company also saw a significant reduction in sales cycle times and operational costs, as manual processes were replaced with automated workflows. The success of this initiative has led to the expansion of Adobe Commerce’s use across all of the company’s global markets, further enhancing its ability to drive B2B sales growth.
Long-Term Impact
The digital transformation enabled by Adobe Commerce has positioned the manufacturing company as a leader in B2B eCommerce. The company now has a scalable, flexible platform that supports ongoing innovation and growth. B2B customers can easily place orders, access personalized pricing, and receive tailored product recommendations, leading to higher customer satisfaction and repeat business. Surge continues to support the company with ongoing optimization and expansion of its Adobe ecosystem, including the integration of additional Adobe Experience Cloud products.
Contact Surge Software Solutions Today
These detailed success stories demonstrate how Surge Software Solutions leverages Adobe technology to drive significant business outcomes. Contact us today to learn how we can help your manufacturing company achieve similar success.